I'm interested in designing meaningful experiences that shape how we interact with technology in our daily lives.
I have been a designer for over 15 years helping companies large and small. I have a passion for user focused design.
I also enjoy traveling, camping, cooking, watching too many random documentaries, and playing fetch with my 2 pups.
Experience
Amazon North America Stores
Senior Designer | Feb 2022 - Present
Design cross-category seasonal event landing page experiences. Provide art and design direction to a team of production and visual designers.
Amazon Home and Lifestyle
UX Designer | April 2021-July 2021
Visual Designer | May 2019-April 2021
Contract Designer | May 2018-April 2019
Accepted full-time position within the design group after successful contract assignment. Contributed user experience and design of e-commerce site:
Lead cross-channel visual design and UX to launch onsite experiences for and Amazon Home, Amazon Wedding Registry, and Amazon Move.
Applied user-centered design thinking of customer experiences by gathering existing data to predict user needs. Ideated on solutions through sketches, wireframes, information architecture, visual design, and prototypes. User tested, reported, and rapidly iterated designs based on test results to execute design solutions.
Designed data-driven and bar-raising editorial web site designs for onsite Amazon Home and Lifestyle campaigns. Executed CX of traffic driver designs and onsite/offsite banners. Designed social campaigns for Amazon Home Instagram stories, and Pinterest.
Microsoft
Contract Senior Visual Designer | September 2016-April 2018
Designed and art directed strategic online and visual merchandising campaigns for Microsoft's retail brands including Windows, Xbox, and Surface. Executed guidance for landing pages, product display pages, brand showcase pages, comparison charts, social media sites, emails, and banners.
Partnered with channel/brand leads, creative directors, producers. Mentored and lead junior designers and production team. Built campaigns from concept to completion. Produced sketches, whiteboards, wire frames, digital customer journeys, lo-fi to high-fi mockups, and final release files.
MediaTek
Freelance Web Designer | March 2017-March 2018
Concepted, sketched, wireframe, prototyped, and produced final designs. Communicated directly with Digital Content Developer and Web Developer to successfully implement and publish digital campaigns from concept to completion. Managed content CMS.
Amazon
Contract Visual Designer 2 | September 2015-July 2016
Designed homepage hero images for Kindle, Fire TV stick, Dash Button, Echo, and Accessory lines. Owned Amazon Accessories ads on Kindle devices. Leveraged user data and creative best practices to optimize user experience and drive performance of key advertising initiatives
Microsoft
Contract Senior Visual Designer | September 2012-June 2015
Designed digital and print marketing campaigns for Microsoft Advertising including keynote and sales presentations, white papers, email newsletters, and trade shows.
Microsoft
Contract Design Integrator | August 2011-July 2012
Front end coding using XAML to bug-fix and visually polish user experience and interface of Windows Phone. Collaborated between the Engineering and UX team to communicate technical limitations in order to retain UI cohesion and performance.
Education
University of Washington | UX & Visual Interface Design Certificate | 2021
Seattle Central Creative Academy | Associates (A.A.S) in Graphic Design | 2011
DESIGN
Information Architecture
Interaction Design
Persona
Wireframing
Prototyping
Storyboarding
Website design
Visual Design
RESEARCH
Comparative Analysis
Data Synthesis
Interview
Survey
User Testing
TOOLS
Adobe Creative Cloud
Figma
Sketch
XD
InVision
Mural
Overflow
Usertesting.com
Paper & Pencil